An industrial logo design has new endeavours to tackle especially portraying responsibility towards the impact on global emissions and their effects on the environment. Letting people know from the logo itself that you and your company not only are reliable and efficient but display responsibility by curbing emissions and recycling hazardous waste materials. – This incorporation in your logo design would lead to immense clientele online and offline, as the more you display strength, durability, dependability and trust – the more the people would look forward to your plants impact on global emissions!
The use of ‘green’ in a logo depicts an eco-friendly logo in favour of the environment. The octagon and the utilization of the colour blue along with green reassure the specialization of the industry along with depth of teamwork involved hence resulting in dependability and trust.
Industrial Logo Design – Trends
Various trends incorporated within logos in the markets we see today have developed, style and appeal. Most approach a black and white or a monochromatic theme or they stick to just one colour. Below are some leading examples of industrial logos by revenue and their display of change within their logo:
|1. The Industrial and Commercial Bank of China with a market value of $278.3 Billion.|
|2. Berkshire Hathaway Incorporation with a market value of $354.8 Billion.|
|3. JP Morgan Chase with a market value of $225.5 Billion.|
What is to take away from their logo is typical Typography and use of intelligent colour. Red used in the ICBC logo appeals to alarming growth and development. The use of one colour ’garnet’ throughout Berkshire Hathaway with an overlooking ‘B’ and ‘H’ relates to teamwork and balance. JP Morgan Chase & Co, has nothing but font magic. The eloquent use of typography stands out with the colour grey. In all 3 logos, the most significant and utilized factor is the power of Typography.
The design above illustrates the first letter of the company with a spherical for manufacturing of marine machinery. It further depicts yellow as a fresh colour to portray innovation, dedication and success. The choice of typography intelligently used on the name of the company, to correspond directly with clientele or to strike a curious cord, amongst the masses.
Industrial Logo Design – Finesse of Font
Fonts have a significant impact on clientele and attraction in the Industrial Logo Design. Discussing and experimenting various fonts with clients is a time consuming yet effective idea for a unique and memorable logo design. Nevertheless always keep an eye out for replications as that would disturb the power to grasp customers. The industrial enterprise is vast, the stagnant trend followed however is a transparent, decipherable font, easy to read and even simple to comprehend. Sans Serif being most professional is ideally used.
|1. Lockheed Martin|
|3. BAE Systems|
|5. Northrop Grumman|