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Wharf T&T undergoes branding and announces name change to WTT HK Limited. A new company name and logo design are in place with immediate effect as WTT is committed to fueling its customers and stakeholders with a new aspiration: Winning Together. WTT finally decided to move away from its ‘Strictly Business’ branding and corporate strategy to introduce a fun new logo design.
The Chief Executive Officer, Vincent Ma, said in a statement “2017 marks an inspiring year for WTT. With a refreshed brand identity, we are evolving into a new era of success and innovation.”
Wharf T&T has completely rebranded itself. It is believed that the company’s new brand identity will help it to continue to excel and connect the business community in Hong Kong.
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The new logo design is a breath of fresh air featuring a red flying bird, where the name of the company is written in blue. WTT will launch a series of re-branding events in an attempt to make a connection with the customers. These will include electronic and print advertisements featuring Hong Kong’s record holder high jump athlete, Cecilia Yeung Man-Wai. The high jump athlete also becomes the company’s 2017 Brand Ambassador. WTT will publish the ads on different platforms such as mobile news, applications, social media networks, and televisions, etc.
WTT takes pride in being a leading source of large scale ICT services provider in Hong Kong as it is partners with more than 55,000 enterprises with ultra high-speed broadband. Vincent Ma added, “Technology is increasingly important as a force of change in the business landscape. With our state-of-the-art infrastructure and Fibre-To-The-Desk (FTTD) broadband network, we will continue to be the trusted partner for our customers to enable their businesses and succeed in this competitive, fast-changing business environment.”
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WTT has also decided to launch different promotional offers in order to promote its new tagline which will be called Winning Together offer. Under this offer, the company will give free ecMeFi WiFi device with every successful subscription of 200M fiber business broadband (standard plan). The device is worth at almost HK$1,398 with a 1 GB local and roaming data plan. With this device, users can easily connect to the internet in more than 100 countries without changing the SIM. WTT will keep adding more countries to the list for improved and enhanced customer experience.
Ma concluded by saying, “Under the new brand name and identity, we look forward to delivering our brand promise to our customers and partners for the many years to come.”