The Medcare Skin Center in Ho Chi Ming City, Vietnam is in the spotlight for a wrong reason. The skin care clinic came up with a new logo design which resembles Resident Evil logo. A skin clinic in Vietnam has taken an unconventional approach to logo design where they have intentionally, or unintentionally, adopted the Resident Evil logo. This event has led to a major havoc in the medical fraternity as it is the first time that a medical clinic has taken such a controversial approach to its branding.
The skincare clinic was surprised to find out that it is using the distinctive logo of the Umbrella Corporation. They were shocked to see that the custom logo design looks exactly like the logo of Resident Evil. In the Resident Evil franchise, Umbrella Corporation played the role of a giant conglomerate. The company is known as the cold-blooded enterprise dealing in international medical equipment, pharmaceuticals, along with internal secret operations in biological weapons and engineering of genetics. Thereby, many critics were doubtful about a skin care clinics association with a popular zombie franchise. While the company has been swearing its innocence, the similarity cannot be ignored.
A Reddit user, Gentlemansincebirth, noticed that the website of Medcare Skin Center is prominently featuring the Resident Evil logo. Like any good business logo, the skin care clinic also displayed it on its website. However, the amusing part was that there were smiling employees and patients right next to the evil logo. It is not only that the design looks identical but the color scheme and selection as well. Medcare Skin Center did not expect such a turnover on its Facebook page. They are quite surprised with the attention they have received and defended this act by saying that they hired a third party firm. If this turns out to be true, the skin care clinic has been trolled pretty hard.
In its defense, Medcare Skin Center issued the following statement:
“Dear Clients and Partners of Medcare Skin Centre and others of concern;
In the last few days, we have received feedback from the media and community that our logo resembles that of a fictional corporation (Umbrella Corporation) in the movie and game Resident Evil. We are very surprised to receive such feedback from the community.
We are very sorry the situation has occurred and is working internally to find the best solution quickly. Our team is highly specialized in taking care of skin conditions for our clients, and logo design is completely out of our specialty and was consulted and completed for us by a hired third-party.
We understand the urgency of the situation; and are working to quickly to provide an appropriate answer to our clients, partners, community and the movie and game producers and copyright holders of the artwork. We hope for your understanding that the situation is not an intentional infringement of copyright by Medcare Skin Centre.”
In today’s time, online logo design can be done at a very low price. It looks like Medcare has made the same mistake, or made this choice to have their logo designed at a low price. There are thousands of businesses looking to either get their promotional videos or custom logo made within $5-$10. Either Medcare Skin Center chose to hire services from websites like Fiverr, or someone really looted them.
There is a possibility that the company just happened to make a bad decision over a logo design as the company claimed the act was not intentional. However, it is impossible to know the truth unless the third party firm comes to reveal what is really happening if there is such firm. However, until then, we all can have a good laugh over the logo being used to treat patients with skin ailments.