UAE Logo Design For The Year Of Giving 2017

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Image Credits:  THENATIONAL.AE

 

The UAE President Sheikh Khalifa Bin Zayed Al Nahyan has announced that, the year 2017 will be the “Year of Giving” for the entire country.

This initiative will focus on three focal points: creating a sense of community responsibility in the private sector, enhancing the spirit of volunteering and encouraging specialized volunteer programs, and instilling loyalty and commitment in the next generations to serve their country.

The logo design for the UAE ‘Year of Giving’ was approved by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE. On approval His Highness stated that the logo will be used by all local, government and all other media entities.

 

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Image Credits:  THENATIONAL.AE

 

If we take a look at the logo design, we can see that, both English and Arabic typography has been used. The Arabic word “Al-Khair” translates to “Giving”.

The reason why a palm tree has been used in the design is because palm trees meant a lot to the late President of the UAE, Sheikh Zayed, who valued ‘giving’, and embedded it into the DNA of his country’s society. He planted hundreds and thousands of palm trees in the oasis, cities and deserts.

The frond in the logo design has seven leaves, those seven leaves represent the unity and togetherness of the seven emirates: Dubai, Abu Dhabi, Ajman, Sharjah, Ras Al Khaimah, Fujairah, and Umm Al Quwain. The golden color of the frond refers to the new day of the New Year, which symbolizes joy, hope, energy and happiness.

Abu Dhabi Crown Prince Sheikh Mohamed bin Zayed Al Nahyan said, “The Year of Giving is being embraced by the UAE as a continuous approach to promoting the values of volunteering and community responsibility so as to bolster cohesion and solidarity of society. This approach inspires a roadmap for a state that was founded on the principles of promoting generous giving and human dignity and establishing the values of tolerance and coo-operation,”

2016 was the “Year of Reading” for the UAE, during which 1500 reading initiatives were launched.

 

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