The new Skype logo is incompliance with the company’s recent rebranding strategy. The logo design seems to be the video call and chat platforms recent initiative to follow the legacy of Microsoft’s branding.
A Microsoft S logo which has been filed for a trademark is linked to the technology giant’s upcoming console Xbox Project Scorpio, releasing in E3 2017. The logo related to video game consoles is a stylized alphabet S with a break in the center.
The recent application development of Microsoft’s Skype unveils new messaging and Highlights feature. The company has joined the list of other social and messaging services which are following Snapchat’s popular ‘Stories’