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IMAGE CREDITS: http://www.underconsideration.com


On Monday, 14th November, 2016 Taco Bell opened its new cantina on the Las Vegas Strip. The 24 hour restaurant will not only serve food and alcoholic beverages but will also be the first Taco Bell location to sell shirts, bikinis, beach towels, and other merchandise. Here is what the new logo design and location looks like:






Woah! That does look like one heck of a restaurant. The new modern look includes digital menu boards, ordering tablets, and other sources of entertainment. To coincide with the opening of Taco Bell’s first flagship store, Taco Bell unveiled its new logo design.taco-7

IMAGE CREDITS: http://www.underconsideration.com/brandnew

It was stated in Taco Bell’s press release that the new logo design mirrors the new restaurants strategy “one size doesn’t fit all”.  Chief Marketing Officer Marisa Thalberg said “This flagship restaurant is our ultimate expression of the Taco Bell brand and lifestyle.”

With the introduction of its new logo and 24- hour flagship store, Taco Bell aims to energize its brand and bring in new customers. The company said in a statement: “These latest developments represent the brands evolution and growth plan to become a $15 billion brand by 2022 while adding 2,000 new restaurants globally and 100,000 new jobs in the U.S.”

That being said, Taco Bell has always been famous for Mexican food, nevertheless a change in its identity triggers the fact that an organization would more often need to make alterations throughout its evolution to grow and be recognized a-midst tough competition.

In my opinion the new logo is rather sophisticated whereas the flagship’s store’s look is hip. The hip and modern ambiance of the flagship store will attract customers as it’s definitely worth visiting. But will those customers become loyal customers depends on their liking for spicy or Mexican food. I remember the two times I had Taco Bell it gave me a bad stomach ache and spicy food always give me a heart burn.

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