As One of the Leading Online Stores in Middle East, Souq Needs to Work On Enhancing its Customer Service to Make a Real Impact
Souq, a MENA based e-commerce retailer recently acquired by the retail giant Amazon, reveals a new logo in vivid blue color. The new logo hopes to bring a refreshing change to the companies declining service quality, which a number of customers highlighted even during the new Amazon logo unveiling event.
Image Credits: FACEBOOK.COM/SOUQ
The company has been wholly acquired by the Amazon, the global retail giant. The exact details of the deal have yet to be officially revealed, but experts and analysts are estimating anything between 800 million – 1billion dollars.
Souq.com, founded in 2005, stocks 8.5 million items on its website and generates about 50 million monthly visits. It also delivers to the six Gulf Arab states and Egypt, making it one of the biggest retailers in the region. Amazon plans on expanding the workforce from its existing 3000 employees and penetrate deeper into the market.
The change in management has brought a change in the company logo as well, with the aim to reflect their vision for the future. The vivid blue color, a flat design and clean graphic lines of the logo are meant to reflect the core values of the brand. The new logo is supposed to be smart, empowering and accessible.
The company has aligned its new Amazon logo design to a new and mobile friendly target audience and says that it is best suited for mobile applications. The bright blue color reflects vividness and innovation. The aim is to serve the customers better.
The overall transmission to new design has been smooth but some of the customers on social media forums have raised their concerns about the poor service quality of the company, right at the time when the new logo is launched. Some of them even went as far as commenting on the new logo profile picture of the companies’ Facebook page. Overcharging and wrong deliveries are some of the major issues that were identified by the users.
With the new ownership, things are likely to get better and the company really needs to pull its socks up. Until then, one can hope that the company will improve their services just like new Amazon logo.