Image Credits: CDN.MACRUMORS.COM
Launched back in 2011, Snapchat has changed the fate of application development industry in a short span of time where industry leaders such as Facebook, WhatsApp, and NOW Microsoft Skype are following its path. Microsoft also acquired Skype back in 2011 for a massive $8.5 billion. However, ever since the acquisition happened, the application development of the messaging service is experiencing a pragmatic crisis.
Before the acquisition, the instant message app was one of the core applications for messaging and video calling. In the past years, Microsoft has struggled to come up with an interface design and set of features that could allow Skype to compete with the industry leaders such as Facebook Messenger, FaceTime, and WhatsApp, etc.
Today, Microsoft has attempted once again to redesign Skype. The revamped application of Skype is described as “the next generation of Skype.” Why?
While the core features were audio and video calling, and connectivity on the go, Skype’s new design focuses completely on message conversations. The market share it had once was taken by the likes of Snapchat, iMessage, WhatsApp and other instant messaging services which is why it is focusing on messages. The recent application development of Skype has introduced three sections in the messaging interface which are capture, chat, and find. The newest section in the redesigned interface is ‘capture’ which allows users to capture and send a picture. ‘Find’ allows you to search through a conversation, images, or restaurants whereas ‘chat’ is a basic conversation screen with emojis and picture option.
Image Credits: BLOGS.SKYPE.COM
Microsoft Corporation also rolled out a major redesign of its mobile application which is called ‘Highlights.’ You can snap either photos or videos and share it with your connections in the similar manner like Snapchat allows its users to do so. The new feature will let you post images and videos which your added contacts on Skype can view from the ‘Highlight’ tab. Whether it is text or video-based conversation, your connections can react with emoticons to show what they think about your Highlights.
Image Credits: ROYALHEADS.COM
Highlight unveiled by Microsoft has a striking resemblance with ‘Stories’ of Snapchat. The majority of the social and messaging services in the application development industry are incorporating this popular format. Facebook has added this feature in most of its prominent application such Facebook, WhatsApp, and Instagram.