Image credits: MORE-SKY.COM
Think of a brand that you are loyal to. Now relate it to the graphics or visuals that represent it. Whatever product you are going to visualize has a logo engraved on it; whether it is a shopping bag, store front or a brand product; there is a logo at some corner. If you are thinking of settling down for a cheap logo design this article will convince you otherwise. Here are reasons that annotate why you should not settle down for a cheap logo design:
First impression lasts forever
A logo is interpreted in less than two seconds; the more attractive a logo is, the more eyeballs it will attract. It is essential to cast a good impression on clients through your logo. It does not only relate to your brand personality but also defines the luxury and potential niche of the brand. Imagine a cotton mesh Polo shirt without Ralph Lauren logo that was essentially inspired from an international polo player and a known playboy, Rubirosa. Ralph Lauren sold his brand with identity of cultured, rich, athletic men; and yes it still lasting.
Logos Play a Significant Part in Consumer Relationship
If you are into cars and bikes, you know how much you will admire someone riding Harley Davidson. This is what brand creates. Word of mouth positions your brand within communities and does the best advertising. Logos create emotional bond with your consumers. This is why they hold such an important place in the marketing arena. Getting a cheap logo design means you are compromising on the emotional attachment that your logo can make with the customers. Logos are not just visual representation but are brand stories and a story with graphical illustration leaves a mark on memory. So, it needs to be expressive.
Stay unique, Stand first
A powerful logo is a way to express your uniqueness and USP among your competitors. Apart from symbolic representation and strong typeface, most of the logos today are trended with hand-drawn illustration and are popular in market. This is essentially because of the fact that customization allows for uniqueness. This can be at times challenging but the result is worth embracing.
Your logo should accompany your journey of business Expansion
Your logo follows your business everywhere. It on your website, stationary, key chains, t-shirts, goodie bags and store fronts. Make it worth the space it is occupying. Spend on your logo and don’t go for a cheap logo design.