Image Credits: IMAGE1.REDBULL.COM
The software and mobile app development company, Niantic, announces its alliance with the Knight Foundation. The company seeks to promote public engagement in a multi-year partnership deal throughout the United States using Augmented Reality (AR). Pokémon Go has become a global sensation where a festival-like event was scheduled on May 7. The first event was in Charlotte, North Carolina where the people of Charlotte took over the streets in search of Pokémons. The purpose was to bring the civilians closer and help them explore their city. This is a significant achievement for mobile app development where an application has become so popular that an entire city got together to enjoy the game.
Image Credits: CHARLOTTESTORIES.COM
The streets were closed to traffic on May 7 so that people could play, walk, and socialize. Niantic came up with a virtual platform so that the local populace could mobilize and enjoy the game together on the street. The map consisted of two gyms and 16 PokéStops. The initiative is taken to promote diversity and nurture a sense of community-hood by including different facets of the public places within the city such as library and parks etc.
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According to the CEO of Niantic, John Hanke “They are really interesting features of the community that hopefully educate people as they discover their civic pride.”
The primary objective behind this idea is to reclaim the public space from the dereliction. The activity aims at promoting the integration of technologies (such as Augmented Reality) on public level to promote a sense of community-hood. Hence, the initiative will allow the partnership to bring communities together and promote engagement in these events by leveraging AR game and apps such as Pokémon Go and Ingress.
The mobile app development company Niantic is a spinoff from Google. The company became an instant sensation after the launch of Pokémon Go back in July, 2016. The popular game and app already forced people to go to parks and other public places to “catch’em all.” Niantic has now come up with an extension which enables the community to add cultural and historical PokeStops to personalize the experience.
Image Credits: KNIGHFOUNDATION.IMGIX.NET