Packaging Design of Coca-Cola’s New Brand


Coca Colas New Brand


Coca-Cola launched a new brand after ten years. The new brand is called Royal bliss, it is a tonic that can be used for individual consumption or mixed with alcohol. The packaging design for Royal Bliss has been done by Delamata Design, who has been working with Coca-Cola since two years on the project.

The product and the packaging design has been specifically made according to Spanish taste and will be sold in Spain only. General Manager of Coca-Cola for Spain and Portugal said “We are optimistic and we see an opportunity in Spain with this specific brand for the hospitality industry”.

Royal Bliss will have a range of eight flavors and 40 different shades that will be created in Spain. The flavors will be Creative Tonic Water, Bohemian Berry Sensation, Elegant Soda, Exotic Yuzu Sensation, Expressive Orange, Ironic Lemon, Irreverent Ginger Ale and Creative Zero Sugar Tonic Water.

This project, which began almost two years ago, is one of the great bets of the company for 2017,” said Garduno. Around 22 million euros have been invested in the project, with manufacturing to be done in Seville and Barcelona.

The packaging design and the containers have a distinctive personality which transmits positive energy and naturalness.

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