Image Source: RESOURCES.STUFF.CO.NZ
Kieran Read, Black’s Captain has given thumbs up to the new rugby logo for the team. This logo will be sported on the uniforms while playing against the British and Irish Lions. New Zealand posted a picture of the new rugby logo on twitter. The logo features the native fern and the dates 1904 and 2017.
Along with the post were the words, “Our legacy. Our jersey.” Even though the design of the logo hasn’t changed much, the shield-shaped border is an addition to the previous logo design.
Reads said that he really liked the logo. “It’s always an honor to pull on the All Blacks jersey but an even greater honor to have a special edition jersey for what will be a pretty cool occasion for all of us.”
“I love the simplicity of the design and the nod to the past in the crest design. This series will be adding to the legacy of our team, and that’s something important not just to me, but everyone who has gone before us.”
Image Source: CDN1.RUGBYDUMP.COM
New Zealand Rugby has allowed Adidas to tinker with their rugby logo and jersey designs a couple of times before as well. One of the most current examples was the time when last year All Blacks played France in Paris.
A new ruby jersey, featuring a broad white colored band from the chest to the waist area, was adorned at Stade de France. The fern was tilted marginally to accommodate the sponsor’s name AIG in the center of the jersey, while the Adidas logo was designed to be displayed on the right breast.
Changing the design always provokes a reaction from the supporters. Earlier, various diehard supporters stated clearly that they would rather prefer that the national rugby jersey remained unchanged. Senior director Adidas rugby, Simon Cartwright said the company started thinking about the design of the jersey earlier last year.
“We agreed that it needed to be simple and respectful for such a momentous occasion and we feel we’ve delivered that.”
“Senior All Blacks including Captain Kieran Read, have also embraced the new design, which is fantastic.”