Image Source: BLOGS.SKYPE.COM
Skype, the messaging and video chat platform recently upgraded its branding strategy with a unique logo design. The company has been undergoing rebranding where it recently updated its website app design and interface.
The new Skype logo has a striking resemblance to other Microsoft products reflecting upon the company’s vision of having a synchronous branding strategy across all mediums.
The Windows giant acquired Skype earlier in 2011 for a whopping $8.5 billion. Since then, the company featured a bubble shaped logo with sans-serif typography, rounded edges with a white wordmark on a blue background.
Image Source: FAMOUSLOGOS.NET
In compliance with the company’s new branding strategy, a shortened version of the logo has surfaced for the app icon. It encompasses an “S” in white color on a blue background. It further includes a sleek wordmark that gives a refined look to the logo design.
The new Skype logo has a striking resemblance to the logo of Windows which again is a Microsoft property. In Microsoft’s logo, the Windows icon is towards the left with a sans-serif wordmark on a blue background. Earlier in 2012, the logo was designed by Pentagram partner Paula Scher for Microsoft Windows.
Image Credits: NEWS.MICROSOFT.COM
This is not it, but Microsoft logo also includes a square with a sans-serif wordmark on the right side and a four colored icon on the left-hand side.
Skype is striving to offer a custom and personalized experience to its users. Thereby, the recent initiatives seem to be in compliance with their overall rebranding strategy.
Presumably, the recent update in Skype logo has a striking resemblance with Facebook’s chat platform – Messenger. Users have been given the ability to change the colors of the user interface and register emotions through the reaction emojis. Likewise, the platform also shares an uncanny resemblance with Snapchat and Instagram where users can make reels of the videos and pictures they want to share.
Image Source: THEVERGE.COM
Other features have also been added to Skype. Users can search for tickets, hotels, recipes, and flights through the app and then send the results in the form of a Skype message. It is like having Expedia, StubHub, and BigOven altogether.
The recent update is currently surfacing on Android devices and will later make its debut on iOS. Moreover, the company will roll out the update on Mac and Windows. Furthermore, the new Skype branding can also be experienced online.