Wednesday night brought big news for the West Coast Eagles fans as the club announced the unveiling of a new logo for their 2018 AFL Season. The club designed a West Coast new logo on their jumper and guernsey for the upcoming season, and describes it as a “venture into a new era”.
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The club went through the change of playing their home games at the new Perth Stadium, along with shifting their training and administrative facilities from Subiaco Oval to Lathlain Park. The shift encouraged the decision for the change in their identity that remained the same for the past 17 years.
Fans, members, staff, and players were asked to give their opinions of what they thought about the decision for a new West Coast logo. The club received positive feedback and suggestions to revert back the original colors of the eagle. According to one of the representatives, the Royal blue represents the ocean and yellow symbolizes the sand.
“It was started as royal blue and gold. We’re staying with the traditional colors,” says club CEO Trevor Nisbett as he sheds some light over the design and color choices for the new Eagles logo.
Aiming to give the eagle a more life-like depiction, countless hours were spent on designing a the West Coast Eagles new logo that would sit on their guernseies and jumpers. According to another source, a total of 317 eagle heads were created before deciding on one that provided a genuine portrayal of the bird. The logo designers were asked to create a “modern” and “fierce” look to present the club a bold new way, while staying true to its history and traditional look.
Regarding the design of the jumper, the club will wear the royal blue playing strip for both, home and away matches. In case there is a clash, a gold guernsey is also designed for the West Coast Eagles.
With all the support they have received, West Coast Eagles are ready and geared up to start their season with a bang.