Image Credits: CDN.24.CO.ZA
A few months ago, Formula 1 decided to do away with their iconic “Flying F” logo, and unveiled the new official logo at the 2017 finale back in Abu Dhabi. Turns out the new “non-flying” logo has crashed right into a copyright controversy with none other than the corporate giant 3M.
Known for its own iconic logo, 3M, the stationary brand that pioneered the Post-it notes, owns a number of other ventures including support-clothing brand Futuro. Futuro’s logo has an uncanny resemblance to the new Formula 1 logo. Both the brands belong to a completely different industry. While they haven’t commented on how they plan to resolve the problem, they do seem ready to start a legal battle.
According to the statement issued by 3M representatives, they filed the logo application months before F1. Liberty Media, the force behind the F1 has not presented their side of the argument. However, they have been defending the F1 new logo since the day one.
The new “F” logo replaced a much-liked design that dates back to the Bernie Ecclestone era. Much criticism was received from the fans and followers who found it lackluster. Media critics also expressed displeasure with the new logo, which they state isn’t at the same level as the flying logo trademark. According to many designers, the F1 new logo lacks the edge and fails to reflect the spirit of motorsport it represents.
The Futuro and F1 logo clash isn’t the only trademark infringement case we came across recently. The renowned clothing brand H&M faced a lawsuit for using the word ‘Classixx’ on their shirts. ‘Classixx’ is a registered trademark of a music band that goes by the same name. Amazon also came under fire for not doing enough to prevent such infringements.
It is too early to say how 3M and F1 will proceed with the matter. According to many experts, the vast difference between the industries they belong to may keep the matter from reaching the court. Many, on the other hand, believe that the new sport logo is likely to change due to the additional fan and media pressure.