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A plagiarized and amateur logo is like an artificial sweetener in your coffee; delightful in taste but inexpedient for your long term health. In contrast, a custom-designed, professional, and high quality logo is the organic maple syrup in your apple pie; scrumptious, healthy, and enviable. A good quality logo is:
- Emotionally charged
- Loyalty builder
- Aesthetically pleasant
- Brand representative
- Versatile for all audiences
- Purpose/mission focused
- Revenue generator
The cost of a logo may range from $0 to hundreds or thousands of dollars. But, the cost of a profitable logo is usually higher, as it is an investment and not a spending. A functional and profitable logo is the introduction of your business to the potential and loyal customers. While you have many options for getting a logo designed, we’ll break down pros and cons of each method.
For a DIY logo, you need to download a logo maker, which will cost you around $50-$80. These logo makers contain basic shapes, icons, and texts, which simply means that your logo will not ‘stand out’. Limited options and restriction to vector designing leaves your logo as amateur as a newborn baby; cute but vulnerable to market.
Freelance logo designers and developers work as one-stop-shop, potentially jack of all trades and master of none. Most often, they offer a sample design and fill it with colors after your approval, that’s all. Freelancers charge up to $100-$200 for the service.
Professional logo designing agencies charge $400+for preparing a design brief as per the industry/market research and your instructions, conceptualizing the design to prepare a blue print, revising the brief if required, and submitting the final product while ensuring its functionality at all platforms.
Would you ever buy a Mustang and abandon it in the garage to let ruthless humidity corrode it? No! Similarly, spending money on an unproductive but aesthetically-pleasant logo is simply, unwise. A high quality logo is your one-time spending, a kind of investment in which, you cash in little money and withdraw unlimited profits for lifetime.