Say goodbye to the blue bird with yellow and grey background. Lufthansa releases its new logo design earlier this month. The feedback and response of the new design was mostly positive. However, some people missed the yellow touch in the previous logo design. The new color and theme will be shown everywhere, even on the Lufthansa Airline boarding passes and also at the counters on the airport. Have a look at the new logo of Lufthansa airline:
IMAGE CREDITS: GOOGLE
The airline had an iconic design and now revamped its image to stay ahead in this modern era. To give the aircraft a more modernized look, Lufthansa airline updated the brand image. The first logo of the airline was designed back in 1989 on 330 jets.
The new design has gotten rid of the gray and the yellow circle behind the decade’s year old crane logo from the tail of blue and white exterior of the aircraft. Moreover, a new font was also incorporated in the design and all these details were released in an event called #ExploreTheNew help on February 7th in Frankfurt.
The new type family is a more Universe-esque Helvetica and looks absolutely amazing. It’s almost a variation of the same thing. The change in the insignia was indeed shocking for the entire system. The old yellow crane on blue tail fin looked classic but the new logo design also looks elegant and modern.
The purpose of rebranding the image of the airline was to make it more dynamic in today’s digital era. The new design includes a different and a bolder stripes design for the plane’s vertical stabilizer to revamp the famous insignia of the aircraft and remove the trademark yellow.
IMAGE CREDITS: LUFTHANSAGROUP.COM
Lufthansa logo belongs to a company of other elegant and classy designs like TWA and Pan AM. The response on Lufthansa’s logo redesign hasn’t been loud. Some onboard loyal customers noticed the change and mourned about the yellow missing tone in the logo design as well as the aircraft’s exterior.
Rebranding Lufthansa was an important challenge in order to meet the requirements of today’s fast paced digital world. Lufthansa developed its very own typeface which is highly readable on devices such as smart phones and smart watches.