Logos for Dell, Dell Technologies and Dell EMC have changed



Image Credits: http://www.underconsideration.com/

Dell Technologies is the new parent organization resulting from the acquisition by Dell of EMC. A short synopsis: Dell erupted in 1984 for personal computers and business needs and is currently one of the largest technologies of the world. EMC was established in 1979 is the World’s largest Data Storage provider. Combined they are the World’s largest technological company consisting of 170,000 employees with competitive products that exceed customer expectations.

The New Organization Dell Technologies will be portrayed as the parent company for Dell, established this year and completely launched this month with its new logo design.


Image Credits: http://www.underconsideration.com/

The above image is an illustration of the Dell Logo Evolution.

“We have reengineered our core logo assets. A modernized, thinner Dell logo signals change but maintains the heritage of one of the most recognizable brands in the world”, stated Dell Technologies Brand Microsite.


New Dell Logo
Image Credits: http://www.underconsideration.com/

The first logo was not welcomed by the masses with its thick bordered ‘E’, however in 2010 it was revamped with a better solution with the word mark inside the circle, thus making it a complete logo instead of the ‘E’ popping out. The ‘E’ now looks better with a slimmer approach and manages to look good in all sizes. So far from its evolution the new logo definitely looks better than the previous version and would easily be recognized as the revamped Dell identity.


Image Credits: http://www.underconsideration.com/

The logo of Dell previously along with the EMC logo – and the new Dell Technologies Logo.

The Sub Brands of Dell


The new Dell Technologies Logo and the Dell EMC logo look perfect with Corporate Sans Serif and the word mark back out of the Circle. Overall, the logo looks great and still communicates the old ‘Dell’ heritage.

A special thanks to the Brand New (Under consideration) Team for a perfect compilation and feedback on the new Dell Logo.

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