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The Italian Football Federation (FIGC) finally lifted the curtains to present their new logo, bearing four-star symbol, iconic of their four World Cup victories. Indeed, they would be hopeful of adding fifth star ahead of the 2018 finals in Russia. The Azzuri is second only to Brazilians who have five World Cup titles to their names. The Azzuri have claimed glory in four titles in 1934, 1938, 1982 and 2006.
Italian Football Federation’s new logo heralds completion of a renewal process that was initiated three years ago. In the words of FIGC president Carlo Tavecchio “The FIGC’s new visual identity completes a process of renewal that began three years ago, we look to the future by valuing our history.” FIGC president while explaining the new logo emphasized on the inclusion of four-star symbol: “The new logo has made the world cup triumphs more visible because they represent the pride of the whole country.”
The logo that includes the word ‘Italia’ presents a more modern design relative to the crest which was introduced after 2006 World Cup glory. It will be featured once again on the new Italy 2018 home jerseys and will be released later this month.
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The new logo is an interesting blend of the glorious past and a promising future of Italian soccer. In the past, the four ‘stars of glory’ were pinned on the national colors. However, the latest logo has these stars printed outside the flag colors. It is an interesting display of ‘iconic glories’ as they take on the latest bid for another glory in 2018 World Cup in Russia. It is clearly a step ahead towards the future while retaining some portions of the previous logos.
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The new logo provides greater passion for fans and the team to rally around the standard. The new four-star symbol pumps in more spirited morale for both players to perform and fans to cheer. Italian Football Federation is ready for boots on ground, bearing their new symbol.