Insomniac Games, the brains or rather developers behind marvels such as Ratchet & Clank, Fall of Man, Sunset Overdrive, and the upcoming Spider Man game for PlayStation 4. Insomniac Games has just unveiled its new company logo. Commenting on the move, the studio mentioned that the new logo is part of its “think beyond the moon” strategy, which has also led to some sweeping changes.
They quoted: “We wanted a redesign that reflected our evolution as a studio and as people while retaining some familiarity to our past logo treatments.” It also states: “We’re very proud, excited, and yes, a little nervous to reveal our new Insomniac Games logo.”
Image Credits: DUALSHOCKERS.COM
The studio was quick to redesign logo early in the day, in its bid for creating a new one. Choice for logo was fixated on this one as it perfectly clicked all aspects of the branding criteria. Insomniac propounded on it: “It’s got a lunar theme, with what appears to be two crescent moons facing each other as the ‘O’ – reminiscent of our past and future. Many folks here also see a portal or lens for the ‘O,’ which we like because it symbolizes exploration as well as how many of our fans see us differently.”
“Observant fans will see the subtle callbacks to our previous Insomniac Games logos, including the oversized ‘O,’ serif lettering on the ‘N’ and the positioning of ‘Games’ as a core part of our identity.”
Insomniac further elaborated that its new logo “may be jarring to some people.” New logo is part of Insomniac’s intent to evolve, while retaining its rich history from the past. Here is a glimpse into the travels of Insomniac logos spread over a period of two decades, from the time when it was named Xtreme Software.
Image Credits: HARDCOREGAMER.COM
Insomniac also took on board its fans regarding some key facts and figures from its loud and proud history. These consists of studio being a proud developer of some 25 games to its name since inception in 1994. During this time, it grew from 50 employees to more than 275 across its offices in North Carolina, Raleigh, California and Burbank.