Branding is crucial for the success of a product or service, and a logo design is an important element of a branding package. That is why majority of the brands keep revitalizing their designs and post limited edition logos to match themes of different holidays.
As the holiday season is nearing an end, and as we are entering a new year; we saw some really festive designs that matched themes of Thanksgiving and Christmas. Now we wait for some brands to introduce their New Year logo, Google Doodle being the most awaited one.
What is the importance of a seasonal logo? A seasonal identity gives your brand and company a stronger presence during the holidays. For example since 2016 is ending, a Happy New Year logo of your brand would make your brand automatically appealing and relatable to all those people celebrating the New Year.
Let’s take a look at how some places celebrate New Year’s Eve and what unique part of their New Year celebrations should be highlighted in their identity design for this occasion.
- New York
Times Square is the most crowded on New Year’s Eve, as people come from all over the country to see the ball drop. If any company residing in New York wanted to design a New Year identity, highlighting the ball drop would be best.
Image Credits: BROOKLYNCHRYSLER.COM
It’s a tradition in Mexico to eat a grape with each of the twelve chimes of a clock during the countdown to midnight. With each grape a person eats, he makes a wish.
In London, the Big Ben is a great symbol of New Year’s celebration. Celebrations begin as the clock strikes twelve, followed by an eight minute fireworks display. The Big Ben can be used as a unique symbol of London’s celebration in any New Year logo design.
Dubai is one of the top destinations for New Year celebrations. The Burj Khalifa fireworks display is a sight one shouldn’t miss. New Year logos for brands in Dubai should highlight the Burj in their seasonal identity.