Five Steps for Increased Visitor Engagement and Conversion

With increasing competition and hundreds of businesses emerging online each day, one has to be extraordinary to capture business and attract visitors to their website. In between hundreds of choices, what can one do to turn their visitors into customers?

There are many things to take into consideration. Let’s start with this question. Do you know how long an average visitor spends on your website? Studies show that 50%-70% of the people leave the websites within one minute.

Businesses spend a lot on advertisement and traffic and considering the money spent on advertising efforts, these statistics are very alarming. Having spent hours researching the customer engagement and visitor conversions, I have come up with a few powerful considerations that can help decrease the site’s bounce rate and improve your conversion rate.

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The Five Steps:

1,2,3 : The first three seconds are pivotal. As soon as the customer lands on a page, the user analyzes whether it is in line with the search he has just made, he will only scan the page within first three seconds. If the user does not find the information he came for upon the quick scan of the page, they will close your site. Your services, your brand should be clear with visual images and keywords. That is the reason many sites redirect people to specific landing pages rather than the homepage.

Make the next seven seconds matter: If your website has survived the initial 3 second scan and the user is still on your webpage, he will further need reassurance that they will get what they came for with utmost convenience. Best strategy is to identify what people want from your site and use it to signpost to specific pages, call to actions and copy that resonates with the user.

Layout is Important: Layout is overlooked by many and poor layout is one of the main reasons for leaving a site. Your website should be user-friendly and have easy navigation.  A good layout will give you great results.

Design your layout according to customer’s priorities. Use analytics and other monitoring tools to monitor what they are doing on the site. Adjust the layout accordingly and focus on the areas that are more liked by customers.

Try Multiple “Call to Actions” Messages: Call to Actions and key messages can make a huge difference. The more areas you adjust and test, the greater change you have of capitalizing on your site’s customer engagement and onsite conversions.

Lastly, Keep updating your Website: Keep it upto speed and not let it collect dust on the back. Getting a website up and running is just a start, maintaining it and generating income through it is the key.

 

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