Image Credits : ITSNICETHAT.COM
Dubai gained yet another acquisition to its consistently growing list of prestigious traits- its own Dubai Logo with unique typeface. Not limited to being a city, a tourist destination or an emirate, the home of the world’s tallest building now also owns its official typeface, viz. the Dubai font. Upon two-year’s partnership with the computer giants Monotype and Microsoft, the Dubai logo was commissioned by Crown Prince of Dubai in 2015.
The font is free to download from its website, and it will also be featured a default Latin and Arabic font through MS Office 365. As it was made available to 100 million regular users of Office 365 in 180 countries worldwide, the ambitious launch caught media attention making the type design an international news. According to the website, “The font is designed to unite the world through the power of expression.” Hence, it would be a clever step for a company to get a Dubai logo, or UAE logo, or Emirate logo design featuring its text in the Dubai font typeface.
Image Credits: GOOGLE.COM
In fact, the London newspaper’s previous publication regarding the news was amended on 1st of May 2017. The earlier version claimed that the font was designed for a city carrying its name. Really? Wasn’t it Dubai as the first city? Or it was just a tactic to grab attention!
The sober font gives Dubai-based businesses the opportunity to transform their corporate identity with a powerful Dubai logo design using the high-quality font.
Within days of the font’s launch, Dubai Courts announced the adoption of the typeface for its total official communications. Index Holding, a Dubai-based Emirati private company, is the first one using the font for its electronic communications in the process.
The font has originated as a result of Sheikh Hamdan’s desire to see Dubai at the forefront of technology and a font that serves UAE’s aim of promoting Arabic language and literacy.
Consequently, the font is not only a smart publicity stunt but also an ongoing initiative contributing to the UAE’s National Strategy for Innovation, including the #MyDubai social media campaign. One can also promote the initiative by using the font in its corporate symbol as Dubai logo design.
The font accompanies certain terms and conditions guiding its usage that insist that the font should be used within the parameters of morality, local culture, and values of UAE. Also, its application implies that the user irrevocably submits to the Emirate of Dubai’s Courts’ jurisdiction.