Dropbox made announcement of a major brand redesign today. The new logo design is an embodiment of a revamped signature font, new illustration style, contrasting and bright colors. The new brand design puts in a plethora of colors lavishly to the former white-and-blue Dropbox logo. The new illustration presents a flatter box logo that gives an impression of planes of surface or abstract box, as opposed to the former actual box look.
Image Credits: THEVERGE.COM
In the words of creative director Aaron Robbs and vice-president Design Nicholas Jitkoff who wrote: “Our new illustration style picks up where our earliest style – loose, handmade, witty – left off.” The new revamped logo has avoided primary and secondary colors at all cost and kept whitespace all but white. The new design is the first major revamp by the company in a decade. It stands starkly in contrast to its key competitors such as iCloud, Google Drive, and Box who contain some blue colors in their logos. The update highlights Dropbox as the ‘new thing in town’ with squashed-up typeface called Sharp Grotesk.
Image Credits : TECHCRUNCH.COM
Dropbox hopes to stand out among the crowd as a result of their new geometric logo. The redesigned Dropbox logo gives an impression of being closer to Adobe than maybe, Microsoft OneDrive. Dropbox further claims that the logo colors “can change based on the situation.” Though the logo is all new, the app and web user interface remains mostly similar with white in blue and grey accents. The new color combinations are to be used for marketing and branding purposes, according to Dropbox. The Sharp Grotesk offers around 259 font types.
All the features in this redesign are meant to attract attention of customers and to stand out among the crowd. The feature of changing color according to situation is indeed something that Dropbox rivals are yet to introduce. The company made it clear that it will be targeting more ad campaigns and placing them strategically in cities and neighborhoods. The newly revamped logo is certainly eye-catching for people that are into creativity. Redesigned logo would be visible everywhere, from websites to products.