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Goodyear Tire and Rubber Co and The Cleveland Cavaliers have reached an agreement according to which the company will place its Goodyear Wingfoot Logo on the players’ jerseys in the 2017-2018 season. As part of this multi-year deal, the Goodyear Wingfoot Logo will be featured as a connection between the Cavs and Goodyear.
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This agreement is part of a three years pilot program, using which NBA is going to sell ads on uniforms. The 2 by 2 inch Wingfoot Logo is going to appear on the front at the left side of the jersey, opposite Nike’s swoosh.
The Cavalier’s wine colored logo will feature a navy and gold Goodyear Logo, while the white ones will be featuring a white sports logo. Cavs are amongst the very few to have reached such logo deals, after the board of governors allowed advertising through jerseys a month ago.
According to Akron born James, “Every Akron kid grew up seeing the Wingfoot in the sky on the blimp and feeling pride in our community. There is something special for me personally about having that on the Cavs uniform.”
“Goodyear is very supportive of the LeBron James Family Foundation. I can’t imagine a better situation with our new Cavs jersey than bringing together Nike and Goodyear, two companies that mean a lot to me and my family.”
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LeBron being a smart businessman, knows that displaying the Goodyear Logo on the jerseys is going to prove very beneficial for his brand. Cavs and Goodyear are also partnering in order to donate one million dollars to Akron and Cleveland schools.
This is going to help support the STEM programs. Cleveland is now a part of an exclusive club, all sporting ads on their jerseys. The six teams include, Celtics (GE), Sixers (StubHub), Kings (Blue Diamond), Nets (Infor), and Jazz (Qualtrics) and now Cavs.
The NBA teams are all responsible for selling their sponsorships. The Wingfoot Logo patches will be around 2.5 inches which is smaller than that on the European jerseys. According to Rich Kramer, CEO of Goodyear, “This is a natural fit between two organizations in Northeast Ohio whose strong brands have a global following,”
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