A brilliantly designed logo can have a big impact on your business. It can either make or break your strategic branding game. However, let’s not forget how the definition of ‘brilliant logo design’ changes over time. Keeping up to that definition is a challenge that brands need to overcome in order to survive the battle against time.
A great visual design would reflect your business personality and values, depict your company’s strengths, and convey important brand message to the targeted audience. Companies need to evolve with time and keep on innovating in order to maintain consistency and supremacy in their core business operations.
A good logo design needs to be visually alluring, meaningful, and memorable in order to create an impact in the ever-changing market conditions.
Important Decision- Design or Redesign
Brands need to decide whether to revamp the existing logo or make one from the scratch. In many cases, a redesign is enough to make your logo more relevant and timely. Sometimes, even a completely new logo will fail to impress. It is all about what the logo design manages to convey and represent.
Hiring the expertise of specialists or professional graphic design agencies can get you in the safer zone since they possess an adequate designing knowledge, superior skills, and more importantly, completely awareness of the ever-evolving market.
Your new logo must be able to convey a clear message, evoke strong emotions, and reflect authority and trust. Companies have to adjust and improvise a little in order to remain consistent with the market.
When to Invest in a New Logo
There are many reasons brands invest in a new logo design. You should assess your current logo and see for the following signs that clearly call for a new logo:
- Your logo doesn’t reflect your brand image or fails to deliver brand messages
- Your business is facing a low conversion rate or reproducibility problems
- Your company’s image is badly tarnished due to a certain unfortunate event
- Your company’s values, focus, or mission has changed due to growth or any other factor
- Your business or product line has either expanded or changed making your logo to look either slightly or entirely irrelevant.
- You have merged with any other brand
- Your competitors have all revamped their logo, and its working for them!
So, you have to critically analyze the market conditions that what changes when and also examine your logo design–before building an opinion whether your logo needs slight up-scaling or complete renewal.