Image Source: CARADVICE.COM
BMW recently announced how it is going to double the efforts to provide its loyal customers the ultimate luxury car. The German brand moved all of its most exclusive features into a separate distinctive product category which has a unique logo of its own.
As stated by the Bavarian brand, the forthcoming BMW 8 Series, BMW X7, along with the BMW i8 and the 7 Series as well as the BMW i8 Roadster, is going to form the new and a noticeably well expanded exclusively luxurious segment line. This segment will emphasize on some of the brand’s most elite car models.
The specifically tweaked logo has taken the iconic BMW logo and changed it to black and white. This is reminiscent of the style BMW used more than a hundred years ago. The logo will also spell out the BMW lettering fully spelt out as “Bayerische Motoren Werke”.
As stated by BMW, this newly designed black and white logo displaying the complete name will underscore the company’s extensive and proud history. It will also help in bringing out the deep rooted elements of the heritage of BMW.
It appears as if the élite club of the ready to launch BMW models is only going to be limited to cars sporting a 7 or 8 badge. The brand has also stated that it will continue to emphasize on developing on luxury as a concept. According to a statement made by the company, the concept is “closely linked with the numbers 7 and 8 in the BMW model scheme.”
Like many of the rival German brands, BMW too has used top of the range car models to vitrine the technological use of the company. This range then filters down to the rest of the cars the company has to offer. The most evident example of this can be seen through the BMW 7 series luxury saloon, which has been serving the purpose for almost forty years now.
The BMW 8 series set to launch in the year 2018 is also going to showcase the technological use in the 7 series with an elevated level of luxury, elegance and dynamism only a coupe could present. The new BMW i8 models are also going to get the logo. This is because according to BMW, these cars too represent the future of sports cars. The use of carbon fibers, BMW laser lights and remote controlled parking all elevate the series to the elite level.
However, oddly, in the photos released by BMW none of the cars can be seen adorning the new black and white logo. It is expected that the cars will be seen sporting the logo in the Frankfurt motor show during next week.