Image Source: DNAINFO.COM
Apple stores are normally very uniform in the way they are constructed: most of them have greyish walls with wooden tables aligned with the Apple products. However this new outlet being constructed in downtown Chicago this time decided to do things somewhat differently. The construction workers momentarily placed an Apple logo on the roof of the building. The Apple logo made the building look like a huge MacBook Air briefly.
The Apple logo was not in any of previous adaptations of the location back in the year 2015, and it also remains uncertain now as well whether the logo will be reinstalled on the building or not. Apple, one of the big guns in the market, is currently moving its flagship outlet in Chicago from 679 N. Michigan Ave. to the north bank of the Chicago River.
Image Source: CHICAGOBUSINESS.COM
An Apple spokesperson, Nick Leahy in 2015 stated that, “Our store on North Michigan Avenue has welcomed more than 23 million customers since it opened in 2003. We’re now creating something even more remarkable for Chicago.”
The new store has been designed by Foster + Partners who are based in London. Extending from the Pioneer Court towards the riverfront, the 20,000 square foot outlet will be designed along the likes of a glass box.
The initial cost of building the store was fixed at a handsome $62 million, which is about triple the price of Union Square at the San Francisco location. Nevertheless, documents which were filed only a few weeks later, trimmed down the cost to $26.9 million, which is more along the lines of the various other Apple separate locations.
Apple has not yet revealed when the new store will finally open its doors to the general public.