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Your business logo design says a lot about your brand and what it stands for. Look at all the brands and businesses you interact with on a daily business. See how their logos relate to what they do or the kind of tone they want to set. Funky, serious, classic, modern – they are all so different yet say so much about the business they represent.
How do they manage to come up with such tell-a-tale logos?
It is no rocket science! The key to creating a killer logo design is to understand your business. We have broken down the whole process into six easy steps. So, let’s begin!
Step 1 – Who You Are?
It all starts with your business. The better you understand your business, the better you will able to represent it. As absurd as it may sound, many business owners often fail to define their own brand. They just know what they do but have no clue about who they are. They fail to perceive a brand as a living entity, with a particular personality, tone, voice, and character.
Imagine how your brand would look like or behave if it were a person. Now, keep that image in mind when creating a logo.
Step 2 – Who Are They?
By ‘they’, we mean your target audience. Is it fashion obsessed teenagers, new moms, sport fans, or entrepreneurs looking for IT services?
How your business logo design is perceived changes with who your audience is. A bunch of teenagers may love the funky font but to someone looking for serious business advice, it may be off-putting. So, a killer logo design is all about how your prospects perceive it.
Step 3 – What About Your Competitors?
You should know what your biggest competitors are up to. Don’t follow them blindly. Your brand may end up looking like a rip-off. Seek inspiration only in matters of voice and message they are trying to convey. Do not copy the style and other design elements. Your business logo should look original, not copied.
Step 4 – Watch Out for Clichés
There are certain industries that are riddled with clichés. For instance, dentistry and vet clinics. Even tech businesses offering cloud based products and services have almost the same design. Don’t fall for such clichés or you will end up lost in the fog of brands no one actually recognizes.
Step 5 – Think about the Future
A killer logo design is one that has the capability and flexibility to grow with your business. Now matter how new your business is, its survival depends on its ability to grow and expand. Go for a logo that offers you enough flexibility to include changes if needed in the future.
Step 6 – The Design Aspects
Your business logo will be printed on everything ranging from your business card to your brochure. A good designer will make sure it is easily scalable without losing its sharpness or quality. They will also choose colors that will appear bright and appealing on every medium and in every size.
In short, logo design is not all about shapes and colors. You need to understand the meaning, the message, as well as the graphical elements that work together to create a logo. Working with a talented logo designer who understands every aspect of logo design is the best way to ensure a killer logo design for your business.