If we break it down a logo design icon is made up 3 essentials- color, font, icon or image. When these essentials are put together, you get a logo for yourself or your business. This design is not merely a design, it represents something larger than life. To understand this statement we need to understand the 6 important tasks performed by your logo design icon.
- Reflects your corporate identity
When you meet a new person, you usually judge him by the way he is talking, the clothes he is wearing, or by his body language. Similarly, a logo will give shape to your corporate identity. The design, the color and the imagery used will tell a lot about your business, its culture and its market value. Your logo design icon performs the task of communicating your corporate identity to the audience.
- Sets you apart from competition
What differentiates a person from another? His face! Everyone is born with a unique face. The same way a logo is the ‘face’ of any given company or organization, be it small or big. If your logo design icon is the same as your competitor’s, then there is a serious problem. Whoever copied the design, whether you or your competition, can face legal actions.
- Helps in branding
Many big brands have left a great impact on us, they have designed their logo design icon so well that if we see their logo placed on any item we are instantly able to recall the brand. If I see Nike’s swoosh on a t shirt or hat Nike will instantly come to mind. If I see MK’s emblem on a bag Michael Kors will come to mind. Our aim should be make our design so unique and professional that it fulfils the task of helping with branding.