With the 6 month event of 2016 coming to a close, I must say it was rapid yet eventful for the world of designing and development. Nevertheless, not all web design inventions and innovations worked to their potential and some did. 2016 till date has seen changes in User Interface and User Experience between product and user to a certain limit, where a prediction can be made successfully for 2017 web design trends and interactions. To know what the future holds for 2017, we have to understand current trends and their impact for user delight.
1. Misguided or Failed Mapping
“Have no fear of perfection – you’ll never reach it.” – Salvador Dali
Mapping and user flows happen to be the heart of UX design, enhancing user experience while providing the fundamental access for full interactions with the products and services, however these web design interpretations are developed with the average user in mind. For those who aren’t tech savvy the task would be completely different. Misguided usage of products would definitely increase with the arrival of new users by 2017.
More than half of the world’s population will be online by 2017 and hence the task of UI and UX would be to develop accordingly for both the elderly and the new users. This will create a fine line between journey mapping and failure mapping as it would educate the UX designers to comprehend and set up stereotypes for different situations with different circumstances enabling us to manage inaccurate usage of products and services.
2. Narrations/ Story Telling
Image and Source : Bagigia.com
The ability to narrate your product through a story line is a very difficult task, but it’s really not farfetched. Certain websites have managed to promote their products successfully to the extent where the user completely understands the product, its features and knows the creator to that of the available merchandise for purchase and all the next steps available for an end user. The Bagiga website for a hot water bag which can also be used as a normal bag and a carrier has been displayed perfectly in a story telling format via its lucrative web design. The complete website is educative of the product as you scroll down and at the end of the page you would learn something new about the product and feel enlightened.
3. Minute – Microscopic Interactions
Image of the Peach Application
Micro Interactions were redefined in 2015 as a term referring to single task-based engagements with products, like logging in to Linkedin, liking a comment, pressing the login button or even setting your watch to a specific time for an alarm. In our day to day activities when we login to Facebook, Twitter or Linkedin we interact with a number of micro interactions, invisible mostly to the naked eye.
The number of applications within this half of the year itself have tripled including Peach which is a combination of Facebook, Path, Slack, Snapchat and Tumblr provides everything a user would need to that of YIK YAK which sends a live feed of whatever is going on across the globe and the trend will continue utilizing multiple minute interactions consistently which will further be fragmented in the coming year of 2017, with Virtual Reality coming in to play for applications as well. Thus Minute and Microscopic Interactions would begin with just swiping your phone to unlock it and then multiply.
The Term Minute Interactions and Microscopic Interactions Redefined:
Minute Interaction: Connecting to a dedicated WIFI
Minute- Microscopic Interactions: Setting the WIFI button to ‘ON’ on a phone/laptop/PDA
Image of the YIK YAK Application
Image Credits: Cinemagraphs.com
Cinemagraphs have the power to communicate with the masses of a product with powerful visuals, let alone the fact that their quality is way better than that of a G.I.F or a still photograph. This has been a trend in the year 2015 but only better now and will probably improve by 2017. Apart from picture clarity, a cinemagraph portrays astonishment, refinement and pure charm. Hence a product displayed within a cinemagraph is most likely to capture the minds of the masses than that of a still image or a pixelated G.I.F
Furthermore, cinemagraphs eat less space compared to that of a video in terms of bandwidth, hence cost effective and so most certainly this feature may be instilled by web designs on websites in 2017.
5. Age-Responsive Design
Design as per the user – this is something rarely visible in 2015-and 2016. Nevertheless the trend will appear soon while the content will be modified as per the user utilizing either an application or a website, based on age which would ideally prioritize not only content but the complete UX (user experience).
For example an 8 year old using an IPad for a website would have a look at the same content an 80 year old would however the only difference would be the ‘way’ the content is portrayed for them individually on the same machine.
Advertising online is subjected to a target audience, the same will be seen on the websites as well, and this can be possible by utilizing metadata information different ages on the websites.
* The page layout will differ along with the font size for the eyesight of the elderly.
* Colors would also have either a more saturated depth for the young or lighter pallets for the old.
Bottom line being, the content will be modified on a wide range of devices to support the viewing of different ages in 2017.
At the end of 2016 we may see the above web designs follow in to 2017 or probably have new design predictions. Only time can tell.