One should not underestimate the power of colors. Each color holds different meanings and represents different feelings and emotions. Which is why more often than not, it will difficult for companies and designers to pick their logo design color.
It is a fact that most of the world’s top brands use at most two colors for their logo in order to avoid clutter and confusion. Selecting a color combination can be awfully tricky as the colors you choose should covey the message, emotions and feelings your company is conveying.
Before picking your logo design color one should understand the meaning of each color. The picture below is a representation of what each color stands for.
Image Credits: CREATIVEBLOG.COM
Once you have understood the science of color the next step will be, understanding the 5 jobs of your logo design color palette.
- Using color psychology to tell your brands story
The color or colors used in your logo will reflect the personality of your brand. For example the primary color of Fanta’s logo is orange, which means this brand creates excitement and is a refreshing drink.
- Visually aiding your logo
The reason why most brand stick to one, and at most two colors is because they do not want their logo design to look confusing or cluttered. Too many colors may give off the wrong meaning. That is why the job of your logo design color is to make your design look visually appealing.
- Aid logo to look good on all mediums
Another job of the color you choose is to make your logo look good on all the mediums it is used on-websites, letterheads, business cards, etc.
- Give a different look and feel from competitor’s logo
A competitor should be the most important point of consideration. If Coca Cola and Pepsi’s logo had the same color would they look like rival brands? Likewise, if Visa and MasterCard used the same colors would there be any differentiation? That is why a logo’s color or colors give your design a different look and feel from your competitor’s logo.
- Cultural interpretation
The world is a global village and almost every brand is available everywhere, in every city and country. Which means it is the job of your logo design color is to be mindful of cultural interpretations of the country it is in. For example in the Western culture the color white stands for purity and peace whereas, in Asian culture the color white is a color of death and mourning.