Who doesn’t love J.K. Rowling’s galaxy of wizardry and witchcraft? The Harry Potter series gives us some serious advices, which also include lessons to identify the best logo design company, especially if you are looking for one. Before hopping to the Harry Potter traits, it is necessary to recall Peter Drucker’s ideology that, ‘Quality in a service or product is not what you put into it. It is what the client or customer gets out of it’. An apparently best logo design company may not deliver you a quality logo; one that works in your desirable aspects. At the end of the day, it is not the logo company but you, who will suffer the loss.
(Prevention before cure) Research before investment is all you need to land your logo in safe hands.
The Golden Trio of Harry, Hermoine and Ron explored Hogwarts while ensuring to remember the instructions of their elders. A logo company that pays more attention to experimenting with your logo than remembering your instructions is definitely not a safe haven for your logo. You can check this trait in the first step i.e. the design brief.
Dedication overtakes intelligence. Hermoine, the smart brain of the series, was often left behind by Harry and Ron, who were more courageous and determined. The best logo design company ensures to take challenges, accepts risks, and invests dedication and hard work in each step.
Fancy is not always trustworthy. Lockhart, the fanciest character of the series, was also the most deceitful. When selecting a logo design company, make sure that you do not choose fancy over quality. A quality logo serves the brand mission. Ask references of the previous clients. Compare their logos with the brand mission. If the logo is appealing but it does not serve the purpose, then it definitely does not fit Peter Drucker’s definition of a quality product.
Teamwork is definitely the most important lesson learnt from The Trio. Logo designing requires a hierarchy of teamwork, starting from conceptualization to definition, execution, and adaptable implementation. The best logo design company will not fear explaining you their operational infrastructure and systematic distribution of logo design process.
A quality logo design company will stay in touch with you, accept your feedback, and ensure to deliver you the final product that best defines your brand. Disassociation of the logo company from you, until the deadline, is one of the biggest red flags.