In the past, when searched online for a logo design or a customized one, it would be difficult in ascertaining the genuinely gifted from that of the “ones who are in for the business only”. In this article you may find clues, redirections to other websites for the development of a unique and competitive design. Online you would mostly find logo pricing and calculators and fee structures along with the same information that logos are to be communicative, simple memorable efficient and balancing information between the client and customers retrospective.
However, how much should one truly invest? What kind of design satisfaction would truly effect a client’s business & your pocket? Let’s find out –
1. Satisfactory Symbol via Research
A design that which denotes the immediate concept of a business with appropriate, graphic and distinctive features to convey the client’s feeling and mingling immediately with their customers.
Bob Wolf prominently built his reputation by transforming corporate America. His flawless contribution implemented solutions to complex organizations and marketing dares with a whim of remarkable logo designs.
Bob Wolf, original designer for the Bank of America Logo, Navistar, Unisys and amended a lot of renowned companies not only via understanding the strategic intent of the company but also added elements to capture the viewer’s imagination.( Future Article -Bob Wolf – The Design Mastermind)
Henry Steiner, world known ,original design developer for HSBC, Hyatt Regency, Dow Jones, Standard Chartered, Unilever and many more.
More research, means more time, but if you match the client’s needs at every step you research or experiment then a meaningful design wouldn’t be too far. The subject matter of a logo could be diverse but it is the identity itself that matters. Lindon Leader creator of the Fed Ex logo quoted “I strive for two things in a design: simplicity and clarity. Great design is born of those two things”.
2. Designing Techniques
When looking at the above final products, one would imagine that it’s an easy process or a random sketch. But on the contrary, it takes a lot out of a developer to construct an idea via researching, and a number of contributing factors that reveal a final product. Some examples below also list the evolution of a logo over time defining time and its effects: (Click to enlarge pictures)
Pixels logo design (www.pixelslogodesign.com) a website with 4 very simple steps to design a logo, has illuminated some of the old & effective ways of designing a logo:
Step 1 – Design Brief- Selection
The first priority is to give the client the most undivided attention in order to comprehend the details of the project, clients industry, their idea, theme and key colours to be used and the exact package to be selected as per the immediate needs of a specific client.
Step 2 – Conceptualize
Conceiving the right idea takes a lot of discussions to and fro between a set of designers within a logo company and the best concepts are put forward to the client for selection. Multiple concepts are developed and evolved in accordance to each package selected.
Step – 3 Sketches & Modification
Start-up designs are submitted for review with clients, based on which a review, selection or modification is formed. A lot can happen at this stage, a design can completely be scrapped or reinvented hence providing flexibility at all stages.
Step 4 – Final Delivery
After clarifying every step with a client and satisfying every need of the logo and its communicative concept, the design is finally put in motion or delivered as per request.
3. How much????
A number of contributing factors would influence the fee structure for a design. The question remains though… How much? To calculate fairly, a quote for each client is beneficial based on their immediate needs.
For example an online website design-quote.net helps figure out what is immediately required by various clients: (Click to enlarge picture)
For a company CET (Cost Effective Techniques) is always of utmost priority, but is it really beneficial to pay $5 for a logo? And then deal with the dissatisfaction of delivery timescales, customer service, and additional charges for services that an individual who is not a designer wouldn’t be able to comprehend.
(Click to enlarge picture)
4. Which is the best, cost effective and covers all parameters? Who to choose?
Be certain that the choice you make covers all or most of the underlining parameters:
• Experience & On site success :
Check on track record and experience in the field
• Set up process
Do they have a step by step design process?
Awards & Recognition including standardization. Published work via magazines?
• Strong Portfolio
How many pictures you think in their portfolio could be fake or their own? A 100 + logos of their own they may possess are they average and above or just a few of them like 10-15?
Depending on the business size the price would fluctuate, however you reap what you sow … always! In different scenarios you may pay a lot with unsatisfactory results and sometimes less for a good design but with no service. That brings us to the next point
Companies giving you a 100% satisfaction or money back guarantee could be favoured in this case, at least you know if you have time you could switch in between designers, the risk factor of losing time is a disadvantage though.
If affiliated, it shows nothing but dedication, though not very important, but it builds a prospective.
Positive testimonials is the best foot forward to check the credibility and work of a designing website. An email to the company giving testimonials could suffice.
• E.T.D ( Estimate time of delivery )
A normal turnaround time for a logo would be anywhere from 5-15 days. This could also take a month. This completely depends on you – if you require the logo with less research and within 24 hours or a long lasting one that can take time to develop.
A designer will always hit the right note of questions with you without the casual beating around the bush. They would mostly be about your company’s goals, history and motto.
Are they quick in response to emails and calls? How effective is their communication?
5. Difference in Experimenting and Making a Choice
While experimenting is good homework, however time is extremely precious. When making a choice 90 % of the above are enough for selecting a good designer to setup a new logo. But the purpose of writing this article is to confirm the ongoing fact that there are too many websites out there and renowned graphic designers. Your choice ultimately would lead you to your ever first logo or a transition in the existing one.
Logos created by Saul Bass