Image Source: PACKAGINGINNOVATION.COM
A lot of entrepreneurs working in the industry have access to limited financial resources as well as time. Yet, there are a lot of business owners who invest both their money and time into facets of their businesses which do not even matter when the sales do not fare well.
Following are four myths related to logo designs which we have debunked:
You must have the perfect logo before you begin marketing
Some of the most successful people had no logo designs for their companies when they first started. For instance, Steve Jobs who sold his first computer out of a garage did not even believe the logo really mattered. The initial Apple logo featured Sir Isaac Newton himself, sitting under the tree. They were so bent on making the product perfect, the logo had to be changed completely afterwards.
Branding is the most important factor when you start with a new business venture
Branding can easily be described as the collective impression which your potential buyers have regarding your business. It is the way your customers perceive how you’re going to solve their problems. Nevertheless, branding does not solve all your problems. For branding to actually work, you should have a product worth selling, a product which customers are actually willing to pay money for.
You Need A Great Logo To Begin Selling
Entrepreneurs often rush to all revenue opportunities by solving all the problems their ideal buyers might face. However, to harbor a market you first need to offer to them an appealing experience which intrigues the customers. Once, you have a great logo you will automatically start selling, but it is important to focus on other factors as well apart from only the logo.
Customers Make Their Decisions based on the logos alone
An amazing logo design will have a hand behind the customer making their decision of spending on your product or not. Therefore, it is very important that you have a logo which attracts potential buyers not scares them away. However, this is not the only factor which attracts the customers.